Digital Marketing Manager

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Mid Level | W2 | On-Site | Full-Time

Description

Written Word Media is hiring a full-time digital marketing manager to run the day to day PPC, SEM and Content Marketing operations at Written Word Media. This is a hands-on position for someone who loves marketing and data. It’s also a great opportunity to work at a Durham-based startup in the American Underground, learn from Harvard and Duke MBAs and gain valuable experience in digital marketing.

Here’s what you will do:

  • Plan and execute ad campaigns across Facebook, Google, Amazon and other ad platforms with a focus on acquiring customers and lowering CPAs
  • Design and deploy an SEO strategy across all brands, including creating keyword universes and writing optimized content
  • Oversee and contribute to the management and production of a variety of content for our digital and social media platforms
  • Lead the creation and optimization of email lifecycles and workflows to drive user engagement, retention, and conversion
  • Monitor, measure and report on marketing activities, trends and campaign results
  • Facilitate and manage existing marketing partnerships and pursue new partnerships
  • Engage with authors, bloggers and the literary community
  • Enjoy a supportive, upbeat atmosphere in the heart of downtown Durham

The perfect candidate will:

  • Have proven success developing and implementing tactical digital marketing plans
  • Have experience running campaigns in Google Adwords and Facebook Ads Manager
  • Have experience building and managing email lists and email marketing campaigns
  • Possess analytical skills. We are a data-driven organization, and you must be prepared to understand metrics and use them to refine strategy
  • Be detail oriented, organized, and attentive
  • Have prior experience using WordPress, Mailchimp and Google Analytics
  • Be a self-starter with the ability to work independently in a fast-paced deadline-oriented environment
  • Have superior writing and editing skills

Perks

  • Startup company, you’ll deal directly with the company’s leadership providing a unique learning opportunity
  • Opportunity for rapid growth into more senior positions as the company grows.
  • Located in the Google for Entrepreneurs Hub in Durham.
  • Generous benefits package
  • Fun atmosphere full of helpful, hardworking people.
  • Free books, snacks and coffee and access to free training and networking events.
The company Benefits and Perks will carry over into the job post.

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    Social Media Marketing
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    PPC Marketing
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    Content Marketing

Benefits & Perks

  • Free Books!
  • Profit Sharing
  • Work From Home Days
  • Long-Term Disability
  • Short-Term Disability
  • Life Insurance
  • 401k Match
  • Health Insurance

Written Word Media offers a competitive benefits package to all full-time employees.