Director, Design Strategy

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Last Updated Jun 19, 2019
Mid Level | W2 | On-Site | Full-Time


As a member of the Design Strategy Team, you will work on Fidelity Labs incubators, which are small teams run like startups. Incubator teams dig into challenging, ambiguous, human-centered problems that you might not immediately associate with the investment world, but which are on the forefront of where finance, technology, work, currency, health, global business, and data intersect. You will be charged with designing the research, understanding the human lens of the problem, identifying insights and opportunity areas, leading ideation, and testing through prototypes.

The Design Strategy team at Fidelity Labs has roots in the Design Thinking practice started in 2005 and has strong executive support—often, the incubators read-out to the CEO and chair of Fidelity Investments. You will not only have the chance to work with team mates from leading schools and design firms but also with partners such as the Stanford, MIT Media Lab, IDEO, and Institute for the Future. Team members say they love working at Fidelity Labs because they can sink their teeth into tricky problems, have balanced lives, and continue to hone their craft in a collaborative and supportive environment.

See what the team is up to at

The Expertise We’re Looking For

  • 10+ years of experience in Design Research / Design Strategy / Experience Strategy
  • Background working on multiple projects at a design or innovation firm
  • Can lead a cross-disciplinary team in empathy work
  • Knows how to lead small teams through ideation
  • Is appreciated for being a master story-crafter and storyteller
  • Optimistic, creative, and curious

The Purpose of Your Role

The design strategist on each incubator is charged with designing the research, understanding the human lens of the problem, identifying insights and opportunity areas, leading ideation and testing through prototypes. You will make sure the human voice is never lost in decision-making.

The Skills You Bring

  • Possess the ability to design and execute qualitative research using a number of methods based on project goals and timelines
  • Synthesis expertise—ability to get to the “so what,” actionable insights, key frameworks, and opportunity areas from research so the whole team can move forward
  • Can test prototypes, taking learnings as a springboard for iteration
  • Bonus points for
  • Quantitative research methods
  • Usability testing
  • Analytics
  • Designing from data     

The Value You Deliver

  • Help the team see the human side of every conversation
  • Help the team collaborate effectively
  • Help the team draw insights from the user research, get why it’s so important, and keep that voice alive
  • Help the team see where, when, and why to prototype

How Your Work Impacts the Organization

Our greatest inspiration will come from outside our walls; our customers hold the opportunities in their hearts, in their minds, and in their guts. They need people like you to interpret their needs from between the lines of what they say. You and your team will develop new services and products that help people achieve their goals.

About Fidelity Labs

At Fidelity Labs, we use emerging technologies and human-centered design to create visionary products and services that improve people’s financial lives. As the innovation engine for Fidelity Investments, we provide expertise to the rest of the firm on new tools and techniques, while also incubating potential new lines of business.

For more information about working at Fidelity Labs, visit

Company Overview

At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates.

Fidelity Investments is an equal opportunity employer.

The company Benefits and Perks will carry over into the job post.

Job Details

Feature Job

This job has been featured since: Oct 22, 2018

Top 3 Desired Skills

  • ab-testing.svgA skill svg icon
    A/B Testing
  • product-discovery.svgA skill svg icon
    Product Discovery
  • user-experience.svgA skill svg icon
    User Experience