Content Marketing Specialist

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Mid Level | W2 | On-Site | Full-Time

Description

Ready for a chance to work with interesting technology and collaborate with awesome people? CrossComm is looking for a Content Marketing Specialist to join its app development studio in Durham, NC.


JOB DESCRIPTION

CrossComm is seeking a Content Marketing Specialist that will regularly write and produce various types of content (e.g., blogs, social media content, email-marketing content, copy-editing) with consistent messaging in line with CrossComm values to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, storytelling ability, and project management skills in order to kickstart and consistently continue our content marketing efforts. 


The Content Marketing Specialist will also work directly with the CEO and Director of Business Development to align our content marketing messages with our overall company values and business strategy. Joining an entrepreneurial environment rooted in a long-standing business built on a reputation of honesty, transparency, authenticity, and quality, this person will roll up their sleeves and collaborate seamlessly within the team. This individual will know how to prioritize certain marketing assets over others, will create a variety of marketing collateral and content, and will measure the effectiveness of marketing activities in order to pivot when necessary. 


We are looking for someone who fits into our company’s culture: a self-starter, intellectually curious, motivated, kind, and emotionally intelligent.  A transparent and professional communicator, skilled in their craft, who is also a collaborative problem-solver, humble, and who excels when given the opportunity to take leadership and grow. 


Responsibilities include:

  • Produce! Work with various subject matter experts on the team to create content that demonstrates our thought leadership and represents our company values and voice on an ongoing basis to drive sales and build brand awareness; such content may include blog posts, marketing collateral, ebooks, reports, infographics, webinars, social media content, email marketing content. 
  • Assist in lead generation by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Run regular social promotions and campaigns and track their success, ranging from Twitter chats to LinkedIn conversations, as well as the content and links posted through these and other channels.
  • Assign metrics to measure the performance and effectiveness of content marketing campaigns and strategies, analyze results, and use analysis to inform recommendations for direction to leadership. 
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Requirements

Must Haves:

  • BA/BS degree or equivalent working experience.
  • A strong understanding of our industry.
  • Experience producing content for the web specifically, as well as channel-specific knowledge (e.g., blog, Facebook, Twitter, YouTube).
  • A proven track record and measurable results producing online and social content that translates to actionable leads. 
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our company and values.
  • Proven experience effectively translating innovative technology concepts to a diverse audience. 
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • Active and well-rounded personal presence on social media, with a command of each network and their best practices.
  • Proficiency with Mailchimp email marketing campaigns.

Nice to Haves: 

  • A known network in the Raleigh-Durham-RTP area, US Southeast technology market / app development space.
  • In-depth knowledge of CRMs (e.g., Hubspot, Copper) to blog and produce smart CTAs according to visitor lifecycle stage.
  • Experience with building, segmenting and managing various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
  • Experience with marketing automation and lead-nurturing processes that leverage email, content, and social channels.
  • Familiarity with Search Engine Optimization.
  • Experience working in a small team environment (10-20 person).
  • Past experience collaborating with video-editors and related professionals to create effective multimedia content for marketing and inbound lead generation. 
  • Graphic design, visual design, and/or video-editing experience.
  • Proficiency with Adobe Creative Suite.

Salary and Benefits 

CrossComm offers a flexible work environment and a large amount of autonomy to its staff as a measure of trust in its team. Pay will be commensurate with experience.  Employee health, dental, vision, life and AD&D insurance, as well as downtown parking, is company-paid and we offer unlimited PTO. There is free coffee, tea and a vibrant work environment offered by Durham’s American Underground community. Most of all, CrossComm has a warm, friendly team – which makes for an awesome work environment. We offer competitive salaries to ensure you do not concentrate on pay each day and motivate our team members by promoting autonomy, mastery, and purpose in each of our roles. We also offer a very generous profit sharing program that will help you take part in our successes. 


How to Apply 

Please email careers@crosscomm.com (include “Content Marketing Specialist” in your email subject) with your resume and a persuasive cover letter. Be prepared to send a portfolio of previous content across media (blog, social, video) and the ability to speak to the results you have achieved.


About CrossComm 

Founded in 1998, CrossComm is an award-winning mobile, web, and AR/VR application consultancy with two decades’ experience and expertise in discovering tech trends, providing transparent consultation and determining useful applications of innovative technologies for our clients. Ranked the #1 mobile app developer by clutch.co in 2018, having built iPhone apps since Day 1 of the iTunes App Store, we are currently pioneering app opportunities in virtual and augmented reality. We help our clients achieve their digital aspirations by offering custom software development services for iOS, Android, web, and AR/VR platforms. 

The company Benefits and Perks will carry over into the job post.

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