Product Marketing Manager

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Last Updated Oct 22, 2018
Mid Level | W2 | On-Site | Full-Time

Description

As our Product Marketing Manager, you will be the bridge between our sales, marketing, and product teams focused on supporting our market growth by making our sales team more efficient and effective at bringing new clients.

You will help the entire organization understand the problems we solve for our customers, the dynamics that move the market, and how we are positioned to meet the needs of our customers. Simultaneously, you will also learn about the space we operate in and how competitors position themselves. You will play an active role in creating the go-to-market tools that our marketing and sales teams will use to attract and close new clients.

You will work with the Product Management team in learning about our product roadmap so that you can create and implement a marketing plan to support it. This also includes taking product details and translating them into messaging that resonates with customers. The company will rely on you to make ongoing recommendations so that our marketing materials continue to meet the needs of our global customers and channels.

The Fit
This is a great role for a strategically minded marketing pro who likes to dig deep on topics like product positioning, sales effectiveness, go-to-market and content strategy.  One of the key components of this role is superb communication skills. You will be connecting with many internal and external stakeholders, so you must be able to articulate your ideas clearly and ultimately drive team wide adoption of the analysis and tools you generate. You will also need to build a good working relationship with these stakeholders, particularly our sales team, and bring everyone together towards a uniform goal. You are smart and can quickly build a working-level knowledge pertaining to the deliver and technical aspects of our offering. Finally, if you prefer to work in a strategic thinking capacity in an environment that is fast-paced with shifting priorities and workloads, you will be at home in this position.

The Experience
You will have 7 to 10 years of product marketing or similar experience. You will also have outstanding communication skills both in verbal and written forms which can be backed-up by your previous roles. You should be able to demonstrate knowledge of sales tools and their application into the buying journey. If you have experience supporting complex sales opportunities and have experience with data analytics, CRM, and marketing automation, that will really make you stand out from the crowd.

Responsibilities
Partner closely with our sales team to ensure they have the tools and knowledge they need to turn prospects into customers.

Drive business intelligence (BI) by understanding and effectively communicating market dynamics, customer trends, and product adoption.

Drive ongoing collaboration and information sharing that is data and insight focused between sales, marketing and product teams.
Support the creation and distribution of product related content that effectively moves prospects through the sale cycle. This could include, but is not limited to, white papers, webinars, blog posts, infographics, slide decks and sales collateral.

Own competitive intelligence by keeping the entire organization abreast of changes in the competitive landscape and helping us position CloudFactory to win more customers.
Understand and document our customer’s “buying journey” from awareness to acquisition and on to customer retention and expansion.
Establish and continuously update buyer personas that help us effectively target prospects with relevant messaging that establishes CloudFactory as an essential partner.

Manage product launch and feature releases to let our customers, and market know how we’re solving problems.

Play a leading role in our Micromarket strategy by analyzing the dynamics of each market, understanding our strengths/weaknesses relative to competitors, identifying topics for content creation and other strategic aspects as needed.

This role will also contribute to other aspects of marketing including demand generation, event management, public relations, analyst partnerships needed to grow our top line revenue and expand the impact we can make in the world.

Leverage marketing automation (Hubspot) and CRM (Salesforce) to create, manage, and optimize key sales and marketing processes processes.

The Location
CloudFactory USA is located in the thriving city of Durham, North Carolina, which was recently named “the startup capital of the south” by CNBC, in an airy ground floor corner office at American Underground @ Main looking right out onto Main Street. Durham is a welcoming and innovative city that is full of life, good food, and the arts. Raleigh-Durham holds the seventh spot on U.S. News & Report’s 2017 best places to live in the country.

The Benefits
* Competitive compensation
* Free lunches with the team on Fridays
* Community service opportunities
* Startup company culture
* A social mission you can believe in
* Medical, dental, and vision care
* Accident and disability insurance

The company Benefits and Perks will carry over into the job post.

Job Details





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Top 3 Desired Skills

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    Marketing Strategy
  • competitive-positioning.svgA skill svg icon
    Competitive Positioning
  • product-marketing.svgA skill svg icon
    Product Marketing

Top 3 Desired Tools

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    Gsuite
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    Salesforce
  • hubspot.svgA skill svg icon
    Hubspot

Benefits & Perks

  • Social impact mission
  • Employer-paid life and disability insurance
  • Team Outings
  • Bottomless coffee & tea
  • Employer-paid medical, dental, vision
  • Global travel opportunities
  • Downtown location
  • Weekly team time with meal
  • Flexible hours and work environment
  • Free parking

CloudFactory is a global company that offers competitive compensation and benefits packages to full-time employees.

We work with you to establish an individual development plan to help you identify your interests and take steps to achieve your professional and personal goals.

Our talent team creates meaningful connections among employees in our offices across four continents - in the U.S., UK, Nepal, and Kenya. We celebrate unique cultural and individual values and instill our own organizing principles to promote a strong understanding of our business values.

CloudFactory provides two all-hands forums each week for employees to discuss our shared work and wins in their personal lives. We provide lunch every Friday in our team-time gatherings.